A product designer by trade, Jaz founded Yellow Beauty with her husband, Jamil, back in 2015. Raised in a Bengali family, Jamil was first exposed to turmeric-based skincare on a trip to Bangladesh. At a family wedding, he experienced the Holud (Haldi) ceremony, which was one of the highlights of his visit. A sad truth was revealed: a third of the girls in Jamil's homeland are married before their 18th birthday — even his very own grandmother was married at just 9 years old. In an effort to help end child marriage — and create some amazing natural skincare with their favourite little yellow root in the process — Yellow Beauty was born.