The Cause

Yellow Beauty donates 10% of their profits towards the Aparajita Project. They made it their mission to help end child marriage. Each year, 12 million girls are married before their 18th birthday, forced to leave their dreams behind. These girls deserve a voice. Together with Plan International Canada, they help girls feel empowered to make their own choices.

As today’s youth build their skills, understand and exercise their rights, they will be able to make informed choices about their futures, including if, when and whom to marry. Young girls and boys will become agents of change, supported at all levels of government, to help to prevent the practice and support of child.