Founder Sarah Devika is a beauty lover, world traveler, and spiritual urban hippie. She spent one year on a quest to seek out natural wonders and to inquire into the collective about what we all find beautiful. Urban Minerals is her continuous ode to women and humans who love beautiful things. Everything is made me with care and conscience for the state of the natural world around us and within us, and helps in part to continually give back to our global social and environmental communities. She's currently working on her first memoir, about this year-long travel, while she runs her company, raises her son and actively lives a healthy and balanced lifestyle.