Prior to creating Una Terra, Lidiya Sobolenko worked as a marketing manager for Microsoft and as a COO for EdTech. At the same time, She supported homeless pets: She fed, cured and found new owners for them.
For the last ten years, she has helped 100 street dogs and cats. She didn’t tell anyone about this, She didn’t post this information on Facebook, and nobody made TV programs about her. She did this for one reason - She loves animals and the Earth. Then she decided that she should devote all her time to taking care of the Earth and the environment. After all, her child lives here too. Thus, she left her position at Microsoft and decided to create some kind of business. At first, she did not know what business to launch, but then realized that she had to do what she loves. In such a way, Una Terra brand of human and pets’ clothing was born.