The Woman

Adila Cokar is an author, award-winning serial entrepreneur and the founder behind the Fair Trade certified brand The Good Tee. Adila has over a decade of experience working closely with offshore garment factories. On her countless trips overseas she often read about the ongoing issue of farmers in India committing suicide - Since 2002, nearly 300, 000 farmers in India have committed suicide. With high levels of illiteracy and limited land holdings, many cotton farmers live in poverty as their sparse livelihoods depend on middlemen or ginners who often buy their cotton at prices well below the cost of production. Consumers often hear about Fair Trade coffee or Tea but there is very little understanding of Fair Trade Cotton. Using all her experience and knowledge she decided to advocate for Fair Trade and create a brand that exemplifies responsibility.