Being originally from Madagascar, Lina decided to do something with that identity, her strong ties to natural products promoting a more sustainable lifestyle and the will to make a true difference in people’s lives.
Her story begins about 10 years ago, when she was back in her country Island after her studies in Paris, realizing how diverse in riches and biodiversity her Island was and how much the people were talented through their craftsmanship - transforming natural fibers and materials, into their everyday life tools.
She just fell in love with these crafts and with her people's way of living; simple, close to nature, carefree despite the poverty; being grateful for what they have.
From then, she took on the mission to share the best of what the Island has to offer with the rest of the world, help the local people earn a good living regularly through their talent and give credit to the Island’s legacy.
At SOOALA, they simply want to share their love for Madagascar, its culture, its people and help customers travel to this extraordinary Island through simple - yet beautiful crafts, all made out of natural raw materials endemic to Madagascar.