The Woman

"After getting my degree in Geology from the University of Texas at Austin, I worked for a few years in the corporate world as a geologist. Doing that I felt like a piece of me faded away every day— I was working long hours doing something that I realized I had no passion for. I didn't feel like I was making a positive impact on the world, there was little opportunity for creative expression, and there were no women in leadership roles for me to look up to. The purpose of me telling you this is not to cast stones nor to condemn my old employer, but to explain that the job was not my path. One day, I woke up with the realization that if I didn't leave soon, I could wake up in 30 years and still be unhappy, wondering "what if". So, I started saving any extra money I could, and in March of 2017, I left that job.


The day I quit, I went back to my apartment and started brainstorming about how I could build a company that...

1) Could change the world for the better and help a lot of people

2) Could incorporate the creative, fashion-loving side of me

3) And could play to my education as a geologist


That’s when ROX was born. The idea was simple:

"Make beautiful jewelry out of high-quality materials and give back to a charity in the process. "


– Taylor Watts, Founder of ROX Jewelry