The Woman

Loved & Beyond Studio has become more than a business for Jinisha Patel. For
her, it is her passion that goes beyond just making a product, but rather putting her love into creating something that will be loved.
Her passion for handcrafting candles has allowed her to channel her creative energy and pursue the creation of their latest collection: Moods & Reveries.

For Jinisha Patel, it was important to find a way to capture feelings into something tangible. Translating the subtle but such revered feelings and nostalgic reveries, moods like reopening love letters that aged well, or sun rays caressing your skin during an afternoon bask, or the fond memories of lounging in the veranda when an ocean breeze carries the whiff from overgrown mogra vines; these were the memories that they wanted to capture and thus they set out to create thirteen unique fragrance blends.

This process took time, but it taught them a valuable lesson in candle making. Having patience when it came to crafting fragrance blends allowed them to create blends that went from mediocre to something that was unique and fit well to their brand of handcrafting with love.