The Cause
Their mission is to develop a wide range of fun and delicious snacks while at the same time making a difference in the lives of people trying to make a comeback - especially those who have made a mistake in the past. They plan to do this in the following four ways:
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Raise awareness through their platform as a brand and in media appearances,
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Challenge business leaders directly through their growing number of speaking engagements to hire more people with criminal backgrounds,
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Where possible, hire people with criminal backgrounds or potentially help them find work through our partners,
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As they grow the business, provide a portion of our profits to organizations focused on reintegration programs, prison reform, and recidivism reduction.