The Cause

Their mission is to develop a wide range of fun and delicious snacks while at the same time making a difference in the lives of people trying to make a comeback - especially those who have made a mistake in the past. They plan to do this in the following four ways:

  1. Raise awareness through their platform as a brand and in media appearances,

  2. Challenge business leaders directly through their growing number of speaking engagements to hire more people with criminal backgrounds,

  3. Where possible, hire people with criminal backgrounds or potentially help them find work through our partners,

  4. As they grow the business, provide a portion of our profits to organizations focused on reintegration programs, prison reform, and recidivism reduction.