Giving back to our community is a fundamental part of Cheekbone's mission. Their streams of giving include product donations, monetary donations, or project-focused donations. Cheekbone Beauty has donated over $108,000 in total to a wide variety of causes. This includes Shannen’s Dream and the FNCS, product donations to not-for-profits and other organizations, the Navajo Water Project, and One Tree Planted. As Cheekbone Beauty grows, so do our charitable goals, limiting the profitability of the organization. True to their roots, Cheekbone’s definition of success is not based on what you attain for yourself, but instead in what you give back to your community. The real impact is felt through the emails, DM's and conversation with Indigenous youth that are really feeling their value in the world.