Let's Redefine Milestones
We Celebrate As Women

It’s time for all of us to start celebrating ourselves and supporting each other.

From gift boxes that celebrate first periods, to first promotions....to subscription boxes that you treat yourself for a ‘just because’ celebration every season. All created with conscious products made by women owned brands.

No longer are gifts just for friends birthdays or new babies. We're here to help you celebrate them doing the hard thing like running their first marathon, to supporting them through a rough time like a miscarriage.

For all that you conquer, we’re here for you.

Shop Women Owned

Your purchase has power. The most direct way to vote or drive change is with your dollars and where you spend your money. Help fight inequality, systemic racism and sexism and generational wealth gaps, and support your local communities!


At SAM & LANCE we aim to empower people and reduce environmental degradation by only choosing products that are ethically sourced and sustainably manufactured. We take into consideration the entire lifecycle of each item in order to minimize waste. All our packaging is eco-friendly and we plant a tree for every order you place.

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Give Back

As a social enterprise we pride ourselves on giving back.

5% of each purchase goes towards charities that empower women and support the planet.

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Meet the Founders

Alora (she/her) & Veronica (she/her) are not only sisters but best friends. They launched SAM & LANCE with the goal of empowering women owned businesses around the world and to make it easy for you to find quality sustainable products.

They named the company after their grandmothers SAM & LANCE because they were two strong women who inspired them to be strong, independent and how to care for others.



Shirley Ann May (SAM) was born on Christmas Day 1930.

She spent her childhood battling the line between being a well behaved young lady and her rebellious spirit. She proved that you could be both and still be feminine, wearing a dress and pigtails while playing pranks on family and friends and running through the fields barefoot.

Shirley then grew out of her prankster phase and became a wife and mother of 2 boys. Raising her children and maintaining a household was not enough. She was most comfortable volunteering at the hospital where she worked for 30 years. She only wanted to work in the emergency department where she could help comfort the injured with compassion and humor.

Shirley started volunteering at the Girl Guides of Canada to support, teach and encourage young girls in her community. This also gave her an opportunity to share her love of crafts and needlework with a new generation. She made beautiful sweaters and blankets for her family and detailed cross stitch pieces, each one lovingly stitched with SAM, her initials, in the bottom right corner.

Shirley's giving nature, her dedication to supporting others, her creativity and her rebellious spirit were part of the inspiration for her granddaughters to start this company. Combining empowerment and quality is something she stood for and showed through example in her daily life


Georgette Lee (LANCE) was born on March 5 1927.

As one of the oldest of 12 children she became a natural leader and did not shy away from confrontation. She got her brothers to teach her how to box and didn’t let her small frame stop her. Her older brother gave her the nickname LANCE after he returned from the Second World War as an ode to his rank as Lance Corporal.

She left school at the age of 13 to work and help support her family after her father died. Then bravely moved from New Brunswick to Toronto when she was 18 as there were more opportunities for young women in the workforce and had to immediately learn English.

Georgette then married and started a family and began to travel. She rode camels in Tunisia, slept in yurts in Mongolia, visited China while still a communist country and camped throughout Europe. She was able to discover the most intimate and interesting details about anyone even the surliest of shopkeepers. Her questions were always open ended and spurred on the conversation. She was honest, ethical and spoke out if anything was wrong or unjust.

She was strong, independent, resourceful and always full of energy. Standing up for others and herself she always stayed true to her beliefs. LANCE was an inspiration for this company and community. Showing us that everyone has a story and doing what is easy is not always doing what is right.

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