Meet Tina the creator of our favorite t-shirt! Tina lives in a suburb of Baltimore with her husband, two sons and chocolate lab, Lola. Her 30 year career in product development includes companies like Fila, Under Armour, and Saks Fifth Avenue. She founded Vert Toi completely on her own, and hopes to educate customers about the environmental and social impacts of the fashion industry. Vert Toi’s tees meet all 17 of the UN’s Sustainable Development Goals.
Vert Toi (“Green You” in French) is a closed-loop clothing company created to tackle the growing waste problem in the industry. Their GOTS certified organic cotton tee is made in a fair trade factory and can be sent back for recycling at the end of its life.
The fabric is GOTS certified and free from dyes and harmful chemicals. Garments are sewn in a Fair Trade Certified factory.
They’ve designed this shirt to last long and be recycled in order to do their part to support and grow the organic and fair trade fashion industry, and keep clothing out of the landfill. When your shirt's had its last wear, send an email to us and include the unique serial number found on the size tag. We'll send you a free return label to mail back your tee for recycling with Terracycle® and give you a 20% discount on a replacement tee.
We asked Tina a few questions to find out more about her inspirations, read on below!
What inspired you to start your company?
I wanted to create a clothing brand that was a fully circular model. No one thinks about where the garment they just bought will go at the end of its life.
We love this! Your commpany has really inspired us to start thinking of the end life of the products we use
What has been the most rewarding part of being an entrepreneur in this space?
The feeling that we're making an impact on the industry by supporting organic cotton suppliers and fair trade factories.
So inspiring, you really are making such a big difference
What is a surprising lesson you learned along the way?
Most people don't realize how much damage fast fashion is doing to the planet.
We agree it really is so scary, and unfortunately it usually takes something terrible to happen before people start asking questions.
Who do you turn to for motivation and inspiration?
My husband. He's my rock!
Support systems at home are key!
What is a quote that you live by?
All you need is less
We're going to sing this to the tune of the Beatles “all you need is Love” from now on!
Do you have any advice for people who want to start being more conscious consumers?
Start with what's in your closet. Take everything out, look it over, donate what you no longer wear, and keep what you do. Add in some organic basics like white tees, underwear, and socks, since these items tend to need more frequent replacement. A Google search of organic clothing is a good place to begin, GOTS certified is even better!
This is so great for everyone at home to start doing now that we’re all stuck at home! Take this time to do some research and look at what is in your closet
What are some small steps you do in your daily life to be more environmentally friendly?
Recently we switched to a water delivery system instead of buying bottled water, which has been great.
Thats wonderful! Every little bit helps, it probably tastes better too!
How do you practice self-care?
We are lucky to have an Aveda Institute in our town. I treat myself to a fantastic chemical-free facial for half the price of a salon, while helping students get their hours in.
That sounds ah-mazing! Such a great idea to help students too
How do you want to be remembered?
As a loving, easy going, creative person.
What’s your favorite book of all time?
Summer of '69 by Elin Hilderbrand