Meet Basmatee of LipCandy

Meet Basmatee of LipCandy

This week we get to know Basmatee the founder of LipCandy. 

Lipcandy is a beauty company dedicated to creating clean and natural cosmetics for all ages. They source high quality natural ingredients from around the world to make the finest quality products for you. Everything is all handcrafted, in small batches to ensure the best product possible. Their range of products are chemical free, cruelty-free. and paraben free. 


What inspired you to start your company?

Being female and a woman of colour, I always felt like I had to work harder than everyone else to get “that” promotion. Yes, I did apply for more senior roles, but I was often put aside & told “keep up the good work’re doing all the right things” Lol 😂

Some of my greatest joys was leading an amazing sales team & working alongside some super smart & talented people. While in a lot of ways I knew how lucky I was (even though there were some challenges) I also knew it wouldn’t last forever

So there I was in my mid 40’s wanting something more.

I’ve always loved beauty products & as I got older, I quickly realized that most were not made of not so good ingredients! In addition to beauty, food has always been a passion of mine. I would spend hours coming up with recipes that my family & friends would enjoy. So I took that way of thinking & applied it to formulating a lipstick line. Essentially taking one skill/passion & applying it to another *** If you’re trying to decide on a business concept, perhaps consider what you’re good at & use that skill in another way? *** It took me over 50 different lipstick variations to come up with one that I liked.

Throughout all of this, I was working full time, raising two boys & humouring one husband. The time came to sell these babies. I knew consumers had to try my lipsticks in order to like them. So reached out to local malls. To my joy, Yorkdale (a huge mall in Toronto) got back to me with an amazing opportunity & hence I couldn’t say no. So I told myself I would work at my day job, and then work @ Yorkdale every evening/wknd (note -this was a short term event). The UNIVERSE intervened!

I couldn’t get the time off & it left me feeling so disheartened & angry. I had been at that company for almost 13 years with amazing reviews! At that point I realized that I’m in a dead-end job! Anyhow, I chose to resign & pursue my promising business. It was a scary decision, but knew deep down inside I HAD TO do it.

I haven’t looked back since.

What has been the most rewarding part of being an entrepreneur in this space? 

It's so rewarding to see how happy customers are when they try my products. I always knew I was creating something good and high quality, but didn't anticipate how much satisfaction I would get from customer feedback. I just love meeting customers and helping them.


What is a surprising lesson you learned along the way?

If you're motivated, you can truly put something great into the world - even if you've never done it before.

Who do you turn to for motivation and inspiration? 

I'm inspired by other entrepreneurs.  When you're a business owner, often you're doing things for the first time, and have no idea what you're doing.  It's so great to hear how other have struggled like me and that I'm not alone.

What is a quote that you live by?

Everything happens for a reason.

What are some small steps you do in your daily life to be more environmentally friendly?

When possible, I don't want extra packaging when I buy products.

How do you practice self-care?

This is a hard one for me as I'm often working, and taking care of a family. When I do, I love to paint my finger nails. It always makes me feel good.

How do you want to be remembered? 

That I was a kind and loving person


 Thank you so much Basmatee! We have loved getting to know you better!


Shop all LipCandy products HERE

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