The Good Tee has evolved over a span of a decade. The idea of responsibility came to me in 2008, after taking a course at New Yorks Fashion Institute and Technology. It was there that I learned about the toll conventional cotton has on our planet. Conventional cotton relies on toxic chemicals such as herbicides and insecticides consuming nearly 20% of the world’s insecticides and more than 10% of the world’s pesticides. Farmers are exposed to carcinogens, animals and
insects are harmed and chemicals run off into our water supply damaging our ecosystem. This insight fueled my journey into sustainable and responsible fashion- I launched the brand using GOTS (Global Organic Textile Standards) certified cotton at a time when people understood about the benefits of going organic- be it food or clothing. However, very few brands focused on
sustainability at that time.
What has been the most rewarding part of being an entrepreneur in this space?
Being able to help others and being able to be a voice for the factories and the cotton farmers
What is a surprising lesson you learned along the way?
How much skill, effort and care that goes into our garments. There can but 10 companies or more that are involved in the process from seed to, fabric to the shelf. It all takes so much time and effort. Over the past 12 years, I've met and have many close relationships with factories and learned so much about how difficult it is to make a garment. I hope to be able to share and tell their story. I believe every brand should because without them their business would not exist.
Who do you turn to for motivation and inspiration?
Safia Minney from People Tree really inspired me to tell factory stories. I'd also have to say turning to nature also really inspires and motivates me when I get burnt out. I like to travel, be near water and go for hikes which always brings back to gratitude and inspiring me to help others.
What is a quote that you live by?
"Safeguarding the rights of others is the most noble and beautiful end of a human being." - Khalil Gibran
Do you have any advice for people who want to start being more conscious consumers?
Baby steps is key, learn as much as you can and takes things slower, that really helps to make better decisions in your life.
What are some small steps you do in your daily life to be more environmentally friendly?
Learning from others through social media.
How do you practice self-care?
Before the quarantine started I had never really had a morning routine. I now start my morning with lemon water, deep breathing, 25-40 mins of Yoga with Adriene than I make a green goddess drink (coconut water, cilantro, parsley, mint, and a few pieces of fruit) which detoxes your body.
How do you want to be remembered?
I've helped and motivated others to live their best life.
What’s your favorite book of all time?
Shameless plug- My book- Source My Garment (The Entrepreneurs Guide To Responsible Offshore Manufacturing) Which can be bought on amazon or the good tee.
Thanks so much Adila!
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